The success behind every website can be attributed to its simplicity to a great extent. Just like other things in life, one would give more preference to a website which has substantive and qualitative content to offer in the least complicated manner. Unwanted content, especially advertisements and social media widgets can be really very distracting to users. It is generally advisable to keep your web page as neat as possible. Keeping web pages clean has various advantages – it will keep the visitor hooked, cause less confusion in the visitor’s mind and also allow him/her to grasp the web content better.
The four essential tips below will provide a great helping guide to design your web pages, while keeping the clutter to the minimal:
Visitors should be given enough space to read web content:
An upcoming trend among big internet players as well as other website owners, is to host as many number of links as possible on a single web page. Having hundreds of visitors view the web page ensures that a few of them end up clicking on some paid advertisement pages. These advertisements ensures a regular revenue flow to these website owners. The clutter of website links all over the page can even prove to be annoying to a visitor. The design and structure of the web page should be kept as simple as possible, so that the experience is user friendly, while also accommodating several links on the web page for a continuous revenue stream.
Effective web design to attract visitors:
If you are a small scale website owner and are looking to gain success, then the foremost thing you need to concentrate on is poaching the visitors of all the big websites in your or related field. Making your website different from your competitors is the easiest and only way of doing this. For e.g. If the top website offers a clustered web layout, the smaller websites can differentiate themselves by focusing more on the content and quality. Giving your website a fresh and different look is a sure shot way to attract new users.
Facilitating focused attention of the visitors:
While big websites can depend on traffic comprising of those who may just be browsing through for random trivia or information , the smaller websites need to build a loyal and regular group of viewers to have a continuous revenue stream. Social widgets and links continuously distract visitors , hence it is of utmost importance that web pages are so designed that visitors stay more focused on the content which you have to offer. Hosting paid ads and links has no effect on the popularity of these websites. A short term surge in your revenues is the only plausible impact of hosting paid ads on web pages. However, what is most important, is the need for a consistent incoming traffic, which would ultimately bring you revenue.
Web Design to be based upon the purpose of the website:
Another point for consideration for your web design is the purpose of creation of the website. The chief layout and web design ought to be inspired and structured as per the primary goal and purpose behind the website. Within the first few minutes of visiting your website, the visitor should instantly get a feel of the nature and purpose behind your website and this would enable the visitor to understand the web content easily.
Even though these points seem to be trivial, 7 out of 10 websites lack these basic design guidelines. Thus, for a sustained revenue source from a website, it is of utmost importance to keep these points in mind.
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